NEW YORK: Burson-Marsteller hired Chris Deri as CEO and market leader in China, a new position at the firm.
Deri, former EVP and leader of the global CSR and sustainability practice at Edelman, started December 6. He reports to Bob Pickard, president and CEO of Asia-Pacific at Burson-Marsteller. Pickard also joined Burson from Edelman, where he served as president of North Asia until joining Burson earlier this year.
The firm promoted president Cindy Tian to executive chairwoman of Burson-Marsteller China. She also reports to Pickard.