NEW YORK: DiGennaro Communications is launching a thought leadership content division to be led by Melanie Wells, executive editor at Forbes Media.
Wells will start at the firm in January as MD and chief content officer. Yesterday, the firm also named Howard Schacter president, a new position at the agency, which is effective immediately.
Schacter was previously marketing and PR chief at Steve and Barry's. He also headed corporate communications at Live Nation and ran global corporate communications for Interpublic Groups' Draft unit.
“The time is right to make bigger investments in the business,” Samantha DiGennaro, CEO and founder, said of the new hires and expansion. “You hear people in the industry saying ‘content is king,' and it is true. Bringing in Melanie is really about the momentum of the industry toward content development.”
In the coming month, DiGennaro said she will be sorting through the business model for the new content division and is actively hiring and looking at tapping internal resources. Current clients have been asking for content work, she added, but the firm will also look to Wells and Schacter to further develop and expand the new division.
“I have a complimentary skill set and approach that will allow me to elevate service to existing clients as well as add new verticals,” Schacter said.
His general focus at the firm will be managing the day-to-day as well as driving growth in new areas, such as sports, entertainment, technology communications, and consumer brand marketing.
Both Wells and Schacter will report to DiGennaro and will make up the firm's executive management team.