The Economist hired DKC to work on a project, effective last week, as it aims to expand its brand positioning beyond just a magazine, to more of a multimedia property, explains agency president Sean Cassidy. The project will be a joint venture with PBS NewsHour, focusing on documentary film, he added. Scope of work for the project includes strategic communications and partnerships.
'The Economist' taps DKC for film-related project
The Economist hired DKC to work on a project, effective last week, as it aims to expand its brand positioning beyond just a magazine, to more of a multimedia property, explains agency president Sean Cassidy.
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