WPP firms launches digital healthcare agency

NEW YORK: Two WPP Group agencies - Grey Healthcare Group and VML - launched a joint digital healthcare agency called Healix Digital Health. The new agency provides social media, search engine marketing, experiential website design and development, and mobile services to clients. Erin Byrne, EVP and chief engagement officer at GHG, is leading strategy, while Jim Radosevic, MD of VML, is leading creative. Byrne said that there is a need for an agency that can help pharmaceutical clients develop digital strategies at a companywide or franchise level.