MILWAUKEE: Comet Branding & PR and Hanson Dodge Creative will merge effective January 1.
Al Krueger and Sara Meaney, the owners of Comet, will become equity partners in Hanson Dodge. Krueger said the merger will bolster PR as a full practice area at Hanson Dodge and social media and PR offerings will be leveraged for national-level active lifestyle companies. Current Hanson clients include Wilson Sporting Goods, Trek Bicycle Company, Wolverine Boots, Thule, and Kmart.
Comet will continue to focus on social media and PR and look for additional opportunities to grow the integrated social media division of Hanson Dodge.