PARSIPPANY, NJ: Banfield Pet Hospital, which has 770 hospitals in various US neighborhoods, hired Coyne PR as its AOR, following a competitive review. The agency will focus on building awareness of the brand, as well as creating national awareness for the Banfield Charitable Trust, which develops charitable pet-related fundraisers and programs.
The agency account team will span the pet and healthcare divisions to develop PR plans targeting both consumers and industry experts.
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