ISTANBUL: Hill & Knowlton acquired Turkish PR consultancy Global Tanitim.
The company will be rebranded as Global Hill & Knowlton and will serve the Turkish market in terms of domestic blue chip clients and multinationals.
Dave Robinson, CEO Middle East, Turkey & Africa for Hill & Knowlton, will be working with existing local management and his regional team to oversee the merger.
"Turkey is a strategic step for us to continue our presence in emerging markets," Robinson said of the acquisition. "Prospective growth in Turkey over the next year is very good."
Robinson added that he has followed the progress of Global Tanitim for the past 10 years.
In November, Hill & Knowlton announced merger plans with WPP sister agency Public Strategies. The merger will take effect January 1.