NEW YORK: PR Newswire launched a publicity toolkit for independent authors and publishers.
Called PR Toolkit, the product offers instructive resources such as tips on how to raise awareness and generate buzz for books, how to write effective press releases and how to launch an economical PR plan.
PR Toolkit also leverages other PR Newswire products, including the expert-reporter connect service ProfNet Connect and the editorial contact database MEDIAtlas.
