The recent blizzard that hit the northeast highlighted a new marketing opportunity for online and mobile tools – safety.
Newark, NJ Mayor Cory Booker made headlines with his use of Twitter to reach out and help residents. He asked residents to direct message him their phone numbers if they were stuck and needed assistance. During the clean up he's also been Tweeting updates.
Geolocation and mobile apps that can demonstrate an ability to open communications during disasters and a crisis could gain an extra edge in an increasingly competitive environment.