Kellogg's launches New Year's resolution campaign

BATTLE CREEK, MI: Kellogg's Special K brand is launching a marketing campaign on January 3 that targets women with weight-management goals in the New Year.

BATTLE CREEK, MI: Kellogg's Special K brand is launching a marketing campaign on January 3 that targets women with weight-management goals in the New Year.

The campaign features an event in Times Square where women will step on a scale that will display an inspirational word or phrase instead of a number. Some participants will be featured in 2011 advertising and participants will be invited to write what they will gain from weight loss on Special K cereal packaging and share a photo of their customized package with other women.

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