PR pros uncover a great deal in consumer promotion app

Launched July 2010, founded by CEO Atif Khan, and created by Palo Alto, CA startup Deeda, Kupoz lets businesses design and launch their own promotions to tap into social media's viral potential.

What: Kupoz falls into the rapidly growing market for deals, coupons, and promotions delivered and redeemed over the Web, via smartphones, and social media networks.

Launched July 2010, founded by CEO Atif Khan, and created by Palo Alto, CA startup Deeda, Kupoz lets businesses design and launch their own promotions to tap into social media's viral potential. "We provide a self-service marketing platform for businesses," says Khan.

How: Consumers sign up to receive daily e-mails of deals or promotions in their area. Businesses create accounts to design and publish their deals, which are audited by Kupoz before they go live. Deals can be designed to be limited and hyper-local to be redeemed the same day or created for a larger area that can be shared and redeemed at a later date. The important thing is businesses have creative control over their promotions.

The app also has a back-end analysis component that allows businesses to view the demographics of who shared and redeemed a deal - and follow up with those consumers.

"Businesses want a sure way to get people to come back," notes Khan.

Why: Offering deals and other promotions is one thing, but a platform that allows businesses to tap into the viral potential of social networks and a back-end analysis component is even more valuable. It allows a business to see what works and what doesn't and build marketing strategy around that.

"We can show analytically the thousand people who used the deal," says Khan. Data includes the location where deals were redeemed, demographics, and the influencers in a group.

Who: Identifying mavens, or influencers, is very valuable information for communicators to have. "It gives you boldness in PR," says Khan.

Wendy Spivak, principal and founder of Boston-based PR agency The Castle Group, plans to develop PR strategy and campaigns for her clients using Kupoz. She says having control over promotions is an obvious advantage for PR strategy.

"The best thing is you can communicate with customers afterwards," she explains. "Once we really get into it, this will be very useful." 

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