Organization: US Chamber of Commerce
Team size: 32
What's new: A shift to become more proactive and launching a campaign to address an attack against the brand
Since Thomas Collamore and Tita Freeman joined the US Chamber of Commerce, in 2007 and 2008, respectively, there has been a noteworthy shift in focus to be more strategic and proactive and less reactive and transactional. For a while, the communications team operated as an in-house PR agency, accepting and implementing requests, but was never fully integrated with the organization's policy divisions.
Collamore and Freeman have been developing and executing campaigns to advance the organization's policy. The Chamber launched a Campaign for Free Enterprise in 2009, an unprecedented effort to defend the organization's brand against attacks. It has also introduced various other campaigns around top legislative priorities.
"Despite the success, a big challenge remains sorting through and distilling all of the content produced by more than 400 people working every day on 300-plus important issues to get it out to the media, opinion leaders, and their more than 300,000 members nationwide," says Collamore.
To address that issue, he adds, there is a team of people who regularly integrate with policy experts, then distill the Chamber's positions into understandable public messages.