Burson-Marsteller partners with digital shop

NEW YORK: Burson-Marsteller said it developed a strategic partnership with Targeted Victory, a digital political and advocacy firm founded by former Republican National Committee staffers.

NEW YORK: Burson-Marsteller said it developed a strategic partnership with Targeted Victory, a digital political and advocacy firm founded by former Republican National Committee staffers.

Targeted Victory was founded in 2009 by Zac Moffatt, former deputy director of statewide efforts at Freedom's Watch and former director of political education at the RNC, and Michael Beach, former national victory director for the RNC.

The Alexandria, VA-based shop provides online advertising, mobile and online communications, social media, and integrated data management.

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