Jaffe PR launches PRessPlay

WASHINGTON: Jaffe PR launched a video and audio media relations tool for smart phone video and camera technology called PRessPlay.

WASHINGTON: Jaffe PR launched a video and audio media relations tool for smart phone video and camera technology called PRessPlay.

The tool is designed to deliver multimedia stories to legal and business press. Using PRessPlay, Jaffe PR will integrate video and audio into story pitches and press announcements. The agency will also train attorneys and law firm marketers to produce their own video and audio.

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