RockMelt hires The Outcast Agency

SAN FRANCISCO: Social media web browser startup RockMelt hired The Outcast Agency as its AOR.

SAN FRANCISCO:  Social media web browser startup RockMelt hired The Outcast Agency as its AOR.

The work includes messaging and positioning, as well as planning around the private beta launch of the service last November. The Outcast Agency said no formal RFP or pitch process preceded the account.

RockMelt is backed by the venture capital firm Andreessen Horowitz.

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