DENVER: Linhart Public Relations was recently appointed AOR for OnTheSnow, a snow sports website operated by Mountain News Corporation.
An initial campaign rolled out this past holiday season with the promotional launch of OnTheSnow's new Gear Guide iPhone app, which provides users a way to find skiing equipment. OnTheSnow also has a SnowReport iPad app available. Linhart PR will be responsible for growing the brand's online presence, as well as supporting its communication and business objectives.
“Linhart PR is supporting the OnTheSnow team by proactively telling relevant stories in relevant places so OnTheSnow is an integral part of conversations when ‘all things snow' is on the minds of skiers and riders,” said Dawn Doty, VP and partner at Linhart PR.
Mountain News Corporation was recently purchased by Vail Resorts.