Game Show Network taps Shift

BOSTON, MA: Game Show Network (GSN) hired SHIFT Communications as its AOR to handle its interactive division GSN Digital. From the agency's Boston PR office, the team will spearhead local, trade, and national media relations. Key goals of the program include increasing visibility of GSN Digital's brand in the casual and social gaming markets, increasing overall player numbers, and driving unique visitors to GSN.com and its subsidiary sites.