NEW YORK: David Schneiderman, who served as the CEO of Village Voice Media from 1995 to 2005, has been named MD of Abernathy MacGregor Group.
In the senior role, Schneiderman will handle media relations and reputation issues, including crisis, litigation, labor and environmental issues, for the technology, energy, and financial services sectors, according to Lex Suvanto, COO at Abernathy. He will be based in Seattle.
In October, Abernathy president Adam Miller announced he would leave the agency at year-end to serve as a senior adviser at Comcast. Winnie Lerner and Chuck Burgess were both promoted from MD's to co-presidents. Lex Suvanto, MD of strategy and operations, was promoted to COO and MD Ian Campbell was promoted to vice chairman as part of the management changes.
"Given my background as both a CEO and an editor, my goal is to help Abernathy's clients navigate an increasingly complex communications environment and achieve their business objectives," said Schneiderman. "Sometimes it's hard to connect PR strategy with business strategy. I believe I have a unique vision of how to accomplish this, and I'm excited to bring that view to our client assignments."
Schneiderman has worked with Abernathy in a senior counselor role since 2007, where he offered guidance on client concerns relating to corporate reputation, crisis management, antitrust, labor and environmental issues. Prior to heading up Village Voice Media, he served as the publication's publisher and editor-in-chief. Schneiderman was also founding publisher of 7 Days, and an editor at The New York Times, where he helped to launch the first op-ed page.