A number of reports are popping up on the web claiming, with unidentified sources, that the Rupert Murdoch's News Corp. is planning to unveil its iPad-only digital newspaper The Daily next week.
The business endeavor itself is no secret. Over the last few months reports have surfaced that News Corp. has poached journalists from top-shelf news organizations across the land for the project, and apparently News Corp. boss Rupert Murdock has shoveled $30 million into the project.
Reports say the launch could happen this coming Wednesday in San Francisco, where Apple chief Steve Jobs and Murdoch will pull up the curtain on The Daily together.
A tweet last week from CES fueled speculation the launch of The Daily was imminent.
So what does this mean for PR? A digital newspaper strictly for the iPad possibly could be a trailblazer for a new model for digital news content, and a business model that supports it, especially as tablet computers begin to eclipse personal computers. It could be the beginning of a new digital PR medium to reach new and shifting audiences.
Of course this all depends if iPad users are willing to pay for The Daily.
What's notable about The Daily is it will not be available on the web. Its content will be delivered daily to subscribers and their iPad at a landing page, thus the content cannot be shared via the web.