Ogilvy undergoes NY consumer talent shake-up

NEW YORK: Despite client retention, Ogilvy confirmed a number of senior-level employees within its NY consumer practice have departed over the past few months.

NEW YORK: Despite client retention, Ogilvy confirmed a number of senior-level employees within its NY consumer practice have departed over the past few months.

The shake-up coincides with a couple of hires, and the addition of global consumer marketing MD Samantha Allen. In July, Allen filled a position left by MD Barby Siegel, now CEO of Zeno Group. 

Ogilvy hired Alyssa Garnick as EVP to lead the New York consumer practice, effective this month. She left her Ketchum post as SVP and group manager to replace Eric Slutsky, former EVP and New York consumer lead, who departed Ogilvy this past fall. A source confirmed that he's currently freelancing.

Bill Reihl, former EVP of consumer for North America, also left Ogilvy. Soon after his departure this fall, Reihl joined Weber Shandwick as EVP to lead the North American consumer business.

In December, Denise Vitola, former SVP in Ogilvy's consumer marketing group, left to join MSLGroup as an SVP within the personal care practice. Heather Scherman, formerly a VP at Ogilvy, left this month to join Vitola at MSLGroup, in a VP role.

Lauren Mundell, former SVP within Ogilvy's consumer group, left the firm this month. She joined Ketchum this Tuesday as an SVP and account director. Ketchum confirmed that Mundell is working within the food and wellness practice, and she is not a replacement for Garnick.

Also this month, Zeno Group hired Mark O'Connor, formerly an SVP of media relations at Ogilvy, as its EVP of media. 

Allen told PRWeek via e-mail, “We are building a best-in-class consumer team with true depth and strength. To do this, we've had to make some brave changes that are for the good of our people and our clients.”  

The agency declined to elaborate on the nature of these departures.

Amid the changes, Ogilvy also hired Tori Rappold as a VP within the consumer marketing practice. She was most recently director of PR at Cynthia Rowley, and just prior to joining the fashion company she was a director at Burson-Marsteller.

The firm is currently engaged in an ongoing search for someone to replace Reihl to lead North American consumer PR, confirmed Rachel Foltz Ufer, VP of corporate communications at Ogilvy.

Ogilvy would not list its current consumer clients, but the firm has worked with T.J. Maxx, Ford, and Unilever in the recent past.

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