Cone hires USA Today and Nike execs

BOSTON: Cone hired Ziba Cranmer as a VP of cause branding and Alexandra Nicholson as director of new media.

BOSTON: Cone hired Ziba Cranmer as VP of cause branding and Alexandra Nicholson as director of new media. Cranmer, who most recently served as Nike's director of social innovation, will work on cause branding for the firm's Hilton and Purina accounts. Prior to joining Cone, Nicholson was social media strategist at USA Today. She will work to expand Cone's digital expertise.

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