Despite the 4-1 vote, many critics and lobbyists have quickly declared their opposition to the merger, some saying it gives one cable entity too much control over the media landscape and freedom of information. And others, even calling it a “media behemoth.”
Though the merger is expected to officially close by the end of the month, it's clear that Comcast-NBCU needs to begin positioning a positive brand message.
To distance itself from the name calling, Comcast-NBCU should capitalize on its planned efforts to enhance its programming line-up for Spanish-speaking viewers—the most rapidly growing population in the US.
Already, the US Hispanic Chamber of Commerce has publically applauded the FCC's decision. Javier Palomarez, president and CEO of the USHCC, said they will work closely with Comcast-NBCU “as a responsible corporate partner to fill the void in Hispanic programming as we all work to increase the presence of Hispanics both in front of and behind the cameras, and to diversify the Comcast board of directors over the next two years.”
Other positive initiatives in the works from Comcast-NBCU include an increase of local news coverage and expanded kids' programming. Also, to offer broadband services to low-income Americans at reduced monthly prices, as well as provide high-speed broadband to schools, libraries, and underserved communities.
These are things the public would be happy to hear about and would certainly prop up Comcast-NBCU's new identity-to-be, a company with a far larger wallet and a more diverse audience than ever. Comcast-NBCU must bring validity to its efforts and give an appropriate voice to these separate strategies.