BOSTON: Meghan Gross was named SVP of corporate for Publicis' MSLGroup, where she will concentrate on reputation management and integrated marketing programs for the agency's corporate and b-to-b clients.
Gross has worked on issues management and crisis communications, including executive transitions, litigation, financial scrutiny, and acquisitions. She most recently developed thought leadership campaigns for client acquisition and retention, as well as brand awareness, for law firms Foley Hoag LLP and Ropes & Gray LLP. Gross has also worked for a public affairs practice in Washington, DC, and two corporate firms in Boston.
Gross will be based in Boston and will report to Ed Cafasso, MD of MSL Boston.