Havas adds new social media agency

NEW YORK: Havas Worldwide has taken a majority equity stake in Socialistic, a new social media agency, headed by Colleen DeCourcy.

NEW YORK: Havas Worldwide has taken a majority equity stake in Socialistic, a new social media agency, headed by Colleen DeCourcy.

Socialistic, which will be based in NY, will serve clients worldwide with a staff of applications technologists, journalists, writers and videographers. The agency will develop mobile applications, branded digital products, and brand-owned media destinations. The team plans to create a client roster from both within and outside of Havas' network.

DeCourcy previously served as global chief digital officer at Omnicom Group's TBWA.

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