NEW YORK: Havas Worldwide has taken a majority equity stake in Socialistic, a new social media agency, headed by Colleen DeCourcy.
Socialistic, which will be based in NY, will serve clients worldwide with a staff of applications technologists, journalists, writers and videographers. The agency will develop mobile applications, branded digital products, and brand-owned media destinations. The team plans to create a client roster from both within and outside of Havas' network.
DeCourcy previously served as global chief digital officer at Omnicom Group's TBWA.