PR Newswire unveils "social echo" paper and video series

NEW YORK: PR Newswire published a white paper and video series offering tips on how to identify "social echo."

NEW YORK: PR Newswire published a white paper and video series offering tips on how to identify “social echo."

The paper and series, “Amplifying Your Social Echo," explores the reverberations of conversations around a brand happening on social media, and how to utilize and amplify it for product development, customer service, and audience engagement.

The series offers case studies, and includes tips on such things as managing social echo during a communications crisis.

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