NEW YORK: Strobe Promotions, RedStapler, and Zezza Network all merged to create an integrated digital marketing agency called Tenthwave.
Tenthwave will offer digital and social media marketing, promotions, and web development services. The newly formed agency will be led by former i33 Communications founder and chairman Drew Rayman.
Rayman said all three agencies have previously worked together and came together to form a new type of digital agency rooted in social media. The goal, he added, is to integrate the three practices and bring strategy into the process quicker.
Looking ahead for the agency, Rayman said it will look for ways to build into Facebook commerce and advance its online listening practice.
Carry over clients include eBay, Visa, Pepperidge Farm, Jim Beam, and Hearst Magazines.
From the merger, the agency has offices in Manhattan, Long Island, Silicon Valley, and Washington DC.