NEW YORK: Hill & Knowlton was the firm most covered by the media in 2010, according to a recent study by Dow Jones.
Hill & Knowlton ranked first out of 25 firms designated by Dow Jones with more than $50 million in annual fee income. Burson-Marsteller was the second most covered firm followed by Weber Shandwick, Fleishman-Hillard, and Porter Novelli respectively.
The study examined print media coverage not related to press releases, said Martin Murtland, VP and MD at Dow Jones. The Dow Jones Insight tool was used to analyze issues, news, and conversations among mainstream media.
Among firms with fee income ranging from $10 million to $50 million Frank Public Relations had the most coverage. It was followed by Allison & Partners, Makovsky & Co., 5W Public Relations, and Padilla Speer Beardsley respectively.
“It was interesting to see the order of the firms,” Murtland said. “Frank Public Relations was the most surprising result as it generated interest above its weight.”
Frank Public Relations was in the bottom ten firms ranked by fee income in its category, according to the study.
In June, Dow Jones will release the second part of the study examining social media coverage of PR firms. Murtland said that study will also examine the sentiment of the coverage.