Org Chart: Regional focus is the key for Kaiser Permanente

Since Diane Gage Lofgren started at Kaiser Permanente in summer 2006, her task has been to better integrate the healthcare company's eight regional teams while maintaining their local differences.

Company: Kaiser Permanente
Leadership team size: 29
What's new: Placing emphasis on support and integration of its eight regional teams

Since Diane Gage Lofgren started at Kaiser Permanente in summer 2006, her task has been to better integrate the healthcare company's eight regional teams while maintaining their local differences. Lofgren put into place the company's current communications structure within six months of being hired.

Kaiser's main headquarters, based in Oakland, CA, serves as a hub to the regional offices, with each local leader reporting directly to Lofgren. The company also created a director of regional integrated marketing role to lead a team that visits the outside offices regularly.

"We began working with our regions, saying, 'We want to work with you. You may have a small team, but you can use the resources of our teams,'" says Lofgren. "So we overcame early on a feeling of separateness and inconsistency. We wanted to make sure we are communicating one Kaiser Permanente, but with some regional differences that matter for people in that community."

The "community in practice," as Lofgren calls it, works together to attract and retain members. It also builds the company's reputation around key stakeholders, as well as policy and business leaders.

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