PARSIPPANY, NJ: ERA Real Estate has issued an RFP in search of an agency to help the residential real estate network grow and update its brand image.
Melissa Campbell, director of public relations and internal communications, confirmed the RFP and said the company just started the process and is waiting to receive responses.
ERA is working with consultancy Hasan & Company on the RFP.
Campbell said that there is a “pretty short” response period and the company relied on Hasan Ramusevic, president of Hasan & Company, to narrow down the pool to agencies that have synergy with ERA and invite them to pitch.
ERA is a subsidiary of Realogy Corporate and was founded in 1971 by Jim Jackson as Electronic Realty Associates.