VERNON, CA: Forever 21 is conducting an informal search for a PR agency to support issues and programs tied to its corporate brand. Sources familiar with the review noted that informal meetings took place in January, in New York City.
Since its inception in 1984, the company has been involved in a number of lawsuits with fashion labels alleging the company copied their designs, as well as disputes related to supply worker conditions.
This past summer, the retailer faced controversy around its teen pregnancy line, when it launched the line in states that had the highest teen pregnancy rates in the US.
At the same time, its retail strategy has contributed to rapid expansion over the years. In a recent and extensive profile of the retailer, BusinessWeek reported:
“In seven years, Forever 21 has grown from 1 million square feet of space to 10 million, from one brand of its own to six, offering clothes for kids, men, and plus-size and pregnant women. This year it plans to open at least 75 more stores in five countries. Forever 21 had a profit of $135 million in 2008, the last time it made figures public.”
The story continues that the family-owned company has never advertised and has engaged in virtually no marketing.
Forever 21 did not immediately return requests for comment.