CHARLOTTE, NC: Wells Fargo launched a new blog today targeting women looking to prepare for retirement.
The Beyond Today blog launch is in response to results from its annual Retirement Survey. The survey found 54% of women said they are “confident” they will have enough saved for retirement compared to 62% of men. Forty percent of women and 48% of men have a pension available to them and 71% of women and 76% of men have a 401k available to them.
The survey also found that women (35%) were less likely than men (55%) to describe themselves as the “primary financial decision maker.”
Beyond Today addresses the gap in retirement and financial planning between women and men by featuring information categorized by age and common concerns and blogs by senior Wells Fargo women leaders. It will also offer a weekly blog post by financial columnist Jean Chatzky.
"This is a step in the right direction of communicating with a key customer base and providing tools that will allow them to plan for retirement," said Amy Hyland Jones, director of communications for Wells Fargo Retirement.
Melisa Schilling, VP of retirement marketing, added that Wells Fargo knows women are looking for support and advice and it wants to become an advocate and partner. The blog is designed to drive conversations and the company will use its events and conferences to encourage attendees to share stories on the site, Schilling said.
The blog launch is being supported by PR and a multifaceted ad and marketing campaign that began in January. Corporate Communications and Ogilvy are driving the PR elements which included a media pre-briefing of the survey results and a video Webinar to be held by Wells Fargo MD Karen Wimbish and Chatzky.
Harris Interactive conducted the survey on behalf of Wells Fargo through 1,756 phone interviews of middle-income US residents spanning in age from 20s through 60s.