The wait is finally over for media industry watchers and digital and interactive PR pros. Today in New York, News Corp. unveiled its iPad-only newspaper The Daily.
And I must say it's is visually stunning, and will surely push the envelope of news and feature content. News Corp. competitors, small and large, will have to step up to the plate now.
The Daily app has over 100 pages of content, including video, 365 days a year. The visual aspects of the app include 360 degree photos, immersive photography, interactive charts, and so forth. The app can be purchased on Apple's App store for $ 0.99 a week or $39.99 a year.
Of course the success of such a venture depends on ad revenue and if iPad users are willing to pay for the content. Either way, a venture like this explores what may or may not be in store for the news business in a digital world. For PR, an app like this may open up a number of interactive and digital opportunities for clients and brands.
For Apple's tablet competitors, this may force them to offer such a publication or app, or sales may suffer.
What's fantastic is The Daily's content isn't a giant freebie. While subscribers can share article links to social media sites like Twitter and Facebook, casual readers cannot go to The Daily's landing page and view content for free.