NEW YORK: Brunswick Group opened a new office in Dallas that will be led by Jim Wilkinson, managing partner, and Mark Palmer, new partner.
"They are a great collaborative firm and I've always always had a great deal of respect for their work," said Palmer, who served as MD and SVP of global communications at Enron from 1996 to 2004. "We thought this would be a great opportunity to take some of my experience in the energy and corporate space in Texas and their desire to continue to grow in the United States."
Palmer joins with more than 25 years of experience in corporate communications, crisis management, litigation communications, and financial transactions. He was previously VP, corporate communications and organizational effectiveness at Sysco Corporation. Palmer served as MD of the media relations practice at Public Strategies prior to Sysco.
He has known Brunswick for nearly 10 years, working with them during Enron's bankruptcy and restructuring, as well as at Public Strategies.
"It's always good to have someone who's been in a real fight and had their nose bloodied," said Palmer. "The whole experience of going through a crisis like that and coming out with your integrity intact is important. But also, one of the things I've always had the most fun doing, is helping companies really grab an opportunity whether its regulatory restructuring or it's rebranding and creating a new brand narrative for a company."
Palmer declined to comment on if he would be working on Brunswick's BP account.
Meanwhile, Wilkinson's experience spans international corporate and financial communications, litigation communications, and crisis. Before joining Brunswick in January 2009, he worked as chief of staff at the US Treasury Department for Secretary Henry M. Paulson.
The Dallas opening is Brunswick's fourth US office and 17th global office.