Why aren't there more food sponsors at NY Fashion Week?

I just returned from the tents at Lincoln Center, where stylists, buyers, and media moved in clusters around the self-check-in stands and Frappuccino fridges, each with a Daily in hand.

I just returned from the tents at Lincoln Center, where stylists, buyers, and media moved in clusters around the self-check-in stands and Starbucks Frappuccino fridges, each with a Daily in hand.

Of course the line at the food concession was nonexistent, so I paid for my Greek yogurt - the only non-carb option - grabbed my free, non-sponsored coffee, and the wheels started turning. There are always water, coffee, and weird nutritional shake or drink sponsors, but never major food sponsors.

This is nutrition year, people! You've got Michelle Obama, the first first lady in years who gives a flying $%^$$ about fashion and whose top effort is geared toward fixing this country's obesity problem. You've got the nutritional guidelines. And you've got so many new and established food brands trying to communicate their nutritional benefits for new product lines. My inbox is practically full of pitches for nutrition-related campaign features.

Maybe that "fashion people don't eat" myth started in the tents, since there's not a lot of healthy, good food to eat. Just a thought...

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