WASHINGTON: The Patient-Centered Outcomes Research Institute, a new nonprofit funded by the healthcare law, hired GolinHarris for PR support after a competitive bid.
Pat Nichols, president of Transition Leadership International, the consulting firm that issued the RFP, confirmed that GolinHarris had been awarded the six-month contract on February 4.
Nichols said that eight firms were involved in the pitch although he declined to provide additional information.
The nonprofit, also known as PCORI, is responsible for identifying research priorities and a research project agenda for comparative effectiveness research in the US. Its findings will likely impact how patients, purchasers, policymakers, and healthcare professionals make healthcare decisions.
Sources told PRWeek in January that tasks in the RFP include developing an identity for the organization, media relations, outreach to influencers and policymakers, digital support, and web development. It also reportedly called the scope of work “fast-faced and high profile.”
“The work with PCORI in its formative stage could not be more important,” said Lane Bailey, president of global public affairs for GolinHarris, adding that the firm is focused on dissemination, engagement, and outreach to key stakeholders.
Bailey said that three senior staffers are leading the account – EVP Joe Clayton, SVP Matt Bennett, and VP Richard Schmitz.
GYMR, which was brought on in November to help the fledgling organization develop a short-term communications plan, did not pitch for the business, said Becky Watt Knight, SVP at the Washington-based healthcare PR firm.
Nichols said the communications budget was not available as it is being finalized.
PCORI has a $50 million budget for fiscal year 2011 and is expected to have a $150 million budget in 2012, according to the Patient Protection and Affordable Care Act.