Help us plot the PR agency landscape

PRWeek's Agency Business Report is one of the most eagerly awaited issues of the year.

PRWeek's Agency Business Report is one of the most eagerly awaited issues of the year.

Published in May, it gives us a rare chance to really put the agency scene under the microscope, see who is doing well and who has room to improve, and plot the trends shaping the sector.

For clients, it provides a fascinating insight into the companies they work with, or might work with in the future, to produce the best PR and communications strategies possible. For agencies, it is a chance to see their name in lights and check out what their peers and competitors are doing.

Looking back a decade, the agency scene has changed a lot. Back then, well over 250 different firms submitted their figures to the agency rankings. The end of the tech boom and the introduction of the Sarbanes-Oxley Act put an end to numbers like that. By last year, the number submitting was down to 139, no doubt affected by the tough economic climate in 2009.

I know the agency landscape is much larger than that, and that there are all sorts of agencies springing up to compete with the established players. I invite as many of you as possible to submit your figures so we can plot as accurate a picture as possible of the size and scope of the agency sector in 2011.

To access the online entry system for the survey, click here - it is not an arduous form to complete and the rankings are often used as a starting point for clients seeking agencies.

If you believe your agency's performance is worthy of deeper analysis, you might also consider submitting your agency profile information here. Filling out this form does not guarantee a profile, but we consider all entries carefully when selecting which agencies to profile - the deadline for both surveys is March 1. If you have any questions, or are unsure whether to submit a profile, please e-mail rankings@prweek.com.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in