On Monday, Century 21 Real Estate is slated to launch its first blog, following in the footsteps of other real estate companies like Coldwell Banker. Working with PR and social media AOR Mullen, the company developed @C21 - Home Matters. It plans to use the blog as an outlet for employees and industry execs to provide real estate advice for home buyers and sellers, as well as to report seasonal trends and market news, according to a statement by Century 21 CMO Bev Thorne, via an e-mail from PR and social media director Matt Gentile.
“In today's rapidly changing marketplace, we wanted to provide consumers with a content-rich source for community conversation around the homeownership, home buying, and selling experience,” she stated. “As a brand renowned for innovation, creating a best-in-class blog was the next logical next step in the evolution of our social media marketing strategy."
Current blog categories include: home, agents, buyers, and sellers. The earliest posts date back to mid-December.
The company is planning a formal announcement via its Facebook page and other social media platforms.