Zynga builds out internal PR team with two hires

SAN FRANCISCO: Zynga bolstered its internal PR team by hiring Adam Isserlis as director of corporate communications and Amy Sezak as senior manager of corporate communications.

SAN FRANCISCO: Zynga bolstered its internal PR team by hiring Adam Isserlis as director of corporate communications and Amy Sezak as senior manager of corporate communications.

The positions are new ones for the company, and bring the total size of Zynga's internal PR team to 10.

“This will be a big year for Zynga and we're building the best possible PR team to support the company's plans,” said Zynga general manager of corporate communications Dani Dudeck.

Earlier this year, Zynga announced they hired M Booth & Associates for consumer PR work after issuing an RFP last October for the job. The company has also worked with Brew PR since 2007.

Dudeck said the new hires come just as the team is focused on PR initiatives that include new IP launches, international expansion, recruiting efforts and supporting current Zynga franchises and games, including Farmville and Mafia Wars.

Isserlis was previously VP and director of digital media at Rubenstein Communications in New York, where among his clients he worked on News Corporation's recently launched iPad newspaper The Daily. At Zynga, he will lead the corporate communications strategy with a focus on policy, advertising, and crisis communications.

Sezak was previously a senior PR manager at Logitech. Her focus at Zynga will be to manage the corporate communications strategy on the company's products, technology, and social media.

Both report to Dudeck.

Zynga is among the fastest growing and formidable social game developers. As the popularity of Facebook and other social networks has exploded, so have social games. Zynga was founded in 2007. Competitors include Playfish and Playdom.

The Wall Street Journal reported this morning that Zynga is currently trying to raise roughly $250 million in investments in a deal that could value the company between $7 billion and $9 billion.

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