Omnicom PR revenue up 6.5% in 2010

NEW YORK: Omnicom Group's 2010 annual revenue from PR grew by 6.5% year-over-year, to $1.1 billion. In Q4, PR revenue was up 7.9% year-over-year, totaling $299 million.

NEW YORK: Omnicom Group's 2010 annual revenue from PR grew by 6.5% year-over-year, to $1.1 billion. In Q4, PR revenue was up 7.9% year-over-year, totaling $299 million. Organic PR revenue grew by 5.2% for the year and 7.1% for Q4, year-over-year. 

In 2010, PR accounted for 9.1% of Omnicom's total revenue, and it accounted for 8.3% of its Q4 revenue. The holding company's PR firms include Fleishman-Hillard, Ketchum, Porter Novelli, Brodeur Partners, and Cone.

For 2010, Omnicom reported a 7% increase in worldwide revenue to $12.5 billion, compared to $11.7 billion in 2009. For Q4, revenue was up 9.8% to $3.6 billion, compared with $3.3 billion in Q4 2009. Domestic revenue grew by 8.2% year-over-year and by 12.6% in Q4 2010 over Q4 2009.

Full-year net income totaled $923.7 billion, compared to $871.4 billion in 2009. For Q4, net income grew to $278.5 billion from $256.6 billion year-over-year.

“Our numbers were consistent with Omnicom's,” said Jens Bang, CEO of Cone. “We were very pleased that in 2010, we met our revenue plan and our profit margin plan.”

He explained that growth came from both organic and new business, with additional projects from General Mills and Purina and new projects from Hilton and Green Mountain Coffee.

Dave Senay, CEO of Fleishman-Hillard, told PRWeek via e-mail, "Our growth rate in 2010 exceeded the reported revenue growth rate of Omnicom overall. We were very happy." 

"We had outstanding performances in Asia, continental Europe, and several regions of North America," he added. "We're on track to have our most prosperous new business quarter in our history."    

In 2010, Ketchum purchased a controlling interest in its operations in Greater China, and Omnicom invested in Russia's Maslov PR as part of Ketchum. Additional Omnicom acquisitions in 2010 include branding agency Core, medical communications agency Excerpta Medica, “new media” agency Art Meets Commerce, licensing agency Nancy Bailey & Associates, and analytics agency The Modellers.

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