WASHINGTON: Widmeyer Communications named Mike McKenna senior counsel and a member of the firm's higher education advisory panel.
McKenna, a managing partner at James Farm Creative, is a former president and chief creative officer for Marsteller, a division of Burson-Marsteller.
Widmeyer also hired Paul Fain, a former senior reporter for The Chronicle of Higher Education, as an assistant VP, starting February 14. He reports to Teresa Valerio Parrot, SVP and leader of the agency's higher education practice.