Burson launches global political practice

WASHINGTON: Burson-Marsteller launched the Government and Political Services (GPS) Group, a global practice aimed at corporate and political clients and staffed by executives from Burson-Marsteller, Penn Schoen Berland, and Prime Policy Group.

WASHINGTON: Burson-Marsteller launched a Government and Political Services (GPS) Group, a global practice aimed at corporate and political clients and staffed by executives from Burson-Marsteller, Penn Schoen Berland, and Prime Policy Group.

The practice is led by EVP Jay Leveton and includes global CEO Mark Penn, vice chairs Karen Hughes and Don Baer, and executives from the firm's offices in the US, Asia-Pacific, Latin America, and Europe. It offers political campaign services, as well as country branding, issues management, trade and tourism promotion, and lobbying and government relations.

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