MIAMI: Hispanicize.com, a social media resource site for Latinos in PR and communications, is set to go live on Monday.
The website will feature webinar training, technology guides, online forums, and a comprehensive directory and networking service for brands and bloggers. In addition, it will provide information on industry trends and opportunities, as well as resources for nonprofits.
Manny Ruiz, creator of Hispanicize.com, said the objective was to fill a void in the Hispanic market today and an essential offshoot of the Hispanicize conference, which will host its second annual event in April.
"The fact is right now if you look at the different things on the Internet that address social media with Hispanics it's scattered," he said. "It tends to be not very well organized. We've been playing this role for a year now, fully, since the launch of the conference, so this was just a natural progression of having the conference that organizes all these voices and having the platform that has already been featuring these voices, but not with the severe focus that we're going to give to the topic right now. It's a one stop shop with content."
The new site will be promoted through social media, Hispanic PR Blog's daily enewsletter, and through its partnership with the Hispanic Public Relations Association. Besides the Hispanic PR Blog, which Ruiz and his wife Angela Sustaita-Ruiz back, he was also the creator of Hispanic PR Wire, Hispanic Digital Network, and Latin Clips, which were later acquired by PR Newswire in 2008.