California Film Commission hires ExcelPR to boost tax-credit program

HOLLYWOOD, CA: The California Film Commission hired ExcelPR to build awareness of its services for the state's film and television industry.

HOLLYWOOD, CA: The California Film Commission hired ExcelPR to build awareness of the commission's services for the state's film and television industry.

A good chunk of the work will focus on promoting the state's tax-credit program it passed in 2009 to incentivize, and retain, film and TV production in the state, said California Film Commission executive director Amy Lemisch.

The commission issued an RFQ for the work back in early January of this year and considered a few proposals, she said. The commission hasn't employed the services of a PR agency for roughly seven years.

Some of the PR initiatives will also include social media. “To this point, we have never done that,” said Lemisch, who also led the search for an agency.

Competition for TV and film production spending and jobs has become fierce as states attempt to lure those dollars by enacting their own tax-credit programs and incentives.  In California, the industry represents billions of dollars and thousands of production jobs to the state's economy.

She didn't have the precise size of the annual account immediately available, but said it is modest considering the state's finance woes right now and is less than six figures.

ExcelPR Group principal Erik Deutsch will head the account out of the agency's Los Angeles office, and report directly to Lemisch.

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