PR and ad agencies do not often find common ground, but a December 2010 study by BlissPR uncovered an area of agreement. In a survey of 25 principals each at Worldcom PR Group, a partnership of independent PR firms, and the Transworld Advertising Agency Network, a blue-chip organization of ad agencies, both groups concurred that PR is using social media much more
effectively. These results reveal thoughts on the approach PR firms and ad agencies take with social media campaigns.
SOURCE: Joint study by BlissPR of Worldcom PR Group and the Transworld Advertising Agency Network. Findings were originally presented at the January 28 TAAN North America meeting in Scottsdale, AZ.