SAN FRANCISCO: RightNow Technologies hired Weber Shandwick as AOR after a competitive review.
RightNow provides customer service software to help companies with customer experiences across the web, social networks, and contact centers.
Weber will work as the company's primary North American PR agency on corporate product and commercial verticals through media, traditional PR, and social media strategies, confirmed Jaia Zimmerman, VP of influencer relations at RightNow.
“We're going through a growth period right now because there is a focus on customer experience. It's a pressing issue for all organizations,” Zimmerman said.
She added it is common practice for the company to review its agencies every three years. RightNow previously worked with the Horn Group for five years. Zimmerman confirmed Horn Group was involved in the review.
“We had an amazing relationship with RightNow and we did a lot of great things together. We are obviously disappointed they are going elsewhere, but that does happen in this business. Sometimes a company needs to make a change and we wish them all the best,” said Sabrina Horn, president and CEO of the Horn Group.
Zimmerman said RightNow also works with Sage Communications as its government and public sector AOR.