The PRWeek Awards celebrate excellence and encourage aspiration. They underline why PR is transcending marketing and taking its place at the very center of business and organizational strategy.
The awards give those who are successful a well-deserved chance to celebrate, and those who miss out the incentive to come back stronger next year - and to join the celebrations anyway.
Being involved in the awards judging process was informative and inspiring. It highlighted the excellent work being carried out across the PR world. It reaffirmed the passion those involved with the work have for their profession. And it signposted the trends shaping PR in this ever-changing and convergent communications landscape.
At times it was almost impossible to split certain entries, especially in the PR Professional, Campaign of the Year, and agency categories. All finalists deserve great credit, and the Winners and Honorable Mentions can truly claim to have achieved something special.
Particular mention goes to Ketchum for its unprecedented third consecutive Campaign of the Year triumph. No doubt it will be back next year to defend its crown, and I suspect the other firms will redouble their efforts to topple them. Edelman also stood out, with an impressive 15 finalist nominations, followed by Fleishman-Hillard, GolinHarris, and Weber Shandwick, all with eight apiece.
Of course, none of these agency successes would exist without excellent clients to commission and fund the work, and it is to them that the real credit should fall.
I would like to thank Cargill's Mike Fernandez, our excellent chair of judges, who facilitated the smooth progress of a complicated process, and our stellar judges, who brought immense skill and experience to the task and put in an incredible amount of work to ensure the process was rigorous and thorough.
Most of all, I would like to thank everyone who entered. The response is a tribute to the esteem in which the awards are held and the enthusiasm and good health of the PR industry. I look forward to seeing you all again next year.