MAYNARD, MA: Monster.com and South by Southwest are partnering for the first time to bring a Hiring Hub to the annual music and film festival that kicks off today.
The Hiring Hub will promote the job site's new technology offerings by letting festival attendees complete a 360 degree job match search, use Monster's new mobile apps, and use a location-based job search according to booth.
“We've had our eye on South by Southwest for a couple of years as a place where people with innovative ideas gather. We wanted to put together a strong plan that was more than just showing up,” said Janet Swaysland, SVP of global communications and social media at Monster.
The Hiring Hub will channel specific job openings at participating companies that will be shown on a screen at the booth. The goal is to connect talent and employers attending the event.
“It's a way to reintroduce Monster to people who aren't new to the site, but haven't thought about us in a while,” said Kathy O'Reilly, director of social media relations.
In the past, Swaysland said exhibitors filled out a form and open jobs were written on white board for attendees to view.
Monster will also host a meet-up event on March 14th to provide networking opportunities and feature speakers from clients such as General Electric on what they look for in candidates.
Leading up to the event, Monster promoted the Hiring Hub through its social media channels and looked to connect with individuals planning to attend. There will also be living tweeting and blogging from the event. South by Southwest also promoted it through its magazine, blogs, and other social media channels.
Swaysland said based on the interaction they've had already the Hiring Hub is something they will look to replicate at other trade show events.