NEW YORK: Carmichael Lynch Spong appointed Hill & Knowlton's Lori Robinson head of its New York office, a newly created role as the firm prepares for continued national growth.
Robinson starts as senior principal and director on Monday April 4. Her last day at H&K, where she is currently SVP and director of US marketing and business development, is this Wednesday.
At Carmichael Lynch Spong, Robinson will be responsible for providing client oversight, marketing, business development, staffing, and office operations. She will report to MD Julie Batliner, who is based in Minneapolis.
In 2010, the firm achieved double-digit growth via organic expansion and new business wins such as Newell Rubbermaid, Ingersoll Rand, and American Standard Heating & Air Conditioning, explained Batliner. The firm also picked up additional cause-related marketing work for H&R Block.
“The business has grown enough to where we need another lead to join our overall management team, especially in our New York office,” said Batliner. “Lori has a nice combination of marketing and new business development, as well as leading business for clients."
She added that Robinson will join two staff members in the New York City office. Separately, Carmichael Lynch Spong also recently hired Robert Koski as a digital strategist and Robert Prevost as a senior counselor.
Prior to taking on her most recent role, Robinson oversaw the New York consumer division of H&K, working with Colgate-Palmolive, Deloitte, and Gap, among other clients. Earlier in her career, she held VP posts at GCI and Edelman.
Robinson said her decision to leave H&K has nothing to do with the firm's transition following its merger last fall with sister WPP agency Public Strategies. In January, former H&K CEO Paul Taaffe and marketing communications lead MaryLee Sachs announced plans to leave. Public Strategies' Jack Martin became global chairman and CEO. The Texas-based agency's Dan Bartlett is now US president and CEO of H&K.
“It was really just about taking that next step in my career,” said Robinson. “I come with consumer experience, and it's what I like. The agency does amazing work.”