NEW YORK: Weber Shandwick has hired Carol Ballock as EVP of corporate practice, effective immediately.
At Weber, Ballock will be responsible for generating thought leadership platforms for C-suite executives, and support their visibility with key stakeholders. She will also oversee the agency's Voiceboxx and Scoreboxx offerings, which offer speaking engagements, rankings, and corporate scorecards to raise awareness of corporate brands.
Previously, Ballock served as MD of the corporate and financial communications practice at Burson-Marsteller.
Ballock will be based in the New York office and report to Paul Jensen, chairman of Weber's North American corporate practice.