ATLANTA: Siemens Industry has greenlit Plantville, a new online gaming platform to engage customers, employees, and prospects, and drive awareness of the company's technologies.
The game, available as a free download, simulates the experience of being a plant manager in which players are tasked to maintain operations and improve productivity, efficiency, sustainability, and overall health of the facility. The platform is being handled in-house.
Tom Varney, head of marketing communications at Siemens Industry said the company was looking for a way to capitalize on the growth of online and social media, as well as develelop a vehicle to get gamers and young people interested in manufacturing.
"Siemens is a very large company and our portfolio is very broad and very deep," he said. "It's our hope that by seeing how we can help [customers and prospects] online, maybe they'll give us a chance in the real world. We think this will have huge play in education, and that could be at universities in engineering classes, and business classes. We hope it changes the traditional way people see manufacturing. We want to make manufacturing cool and hopefully inspire that next generation of engineers."
Plantville's environments include a bottling plant, vitamin plant, and a plant that builds trains. Players will be measured on key performance indicators, including safety, timely delivery, quality, energy management, and employee satisfaction. A solutions function in the game will give players access to different types of Siemens products and technologies.
The game also allows users to interact with a virtual online host named "Pete the Plant," who teaches best practices and offers game hints through webisodes, Facebook, LinkedIn, and Twitter. In addition, the platform includes a Plantville Cafe, offering online chat sessions, and a brain teasers section with winner recognition tied to Facebook.